AI doesn't list results. It decides answers.
If it can't cite your brand, you disappear.
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Optimized for leading AI engines
AI doesn't list results. It decides answers.
If it can’t cite your brand, you disappear.
Architects of the
Post-Search Web.
The Shift & The Stakes
The way people find information has fundamentally changed. Users now ask AI systems for answers, and these engines decide which brands deserve to be cited — and which disappear.
Newtation ensures your brand becomes part of the answer.
What Newtation Actually Does
We are a strategy consultancy built on the science of Generative Engine Optimization (GEO). We analyze how AI evaluates entities — trust, structure, credibility, and freshness — and engineer the data signals that make your expertise machine-recognizable.
GEO VISIBILITY SNAPSHOT
Generic
Category
Your Entity
A simplified view of how often your entity is surfaced versus generic or category answers across AI engines.
Architects of the
Post-Search Web.
The Shift & The Stakes
The way people find information has fundamentally changed. Users now ask AI systems for answers, and these engines decide which brands deserve to be cited — and which disappear.
Newtation ensures your brand becomes part of the answer.
What Newtation Actually Does
We are a strategy consultancy built on the science of Generative Engine Optimization (GEO). We analyze how AI evaluates entities — trust, structure, credibility, and freshness — and engineer the data signals that make your expertise machine-recognizable.
GEO VISIBILITY SNAPSHOT
A quick, high-level view of how your entity shows up versus generic and category answers across AI engines.
Generic
Category
Your Entity
The Paradigm Shift
Fight for position on a list. Optimize for keywords and backlinks to climb rankings.
AI synthesizes information and cites trusted sources. Establish Entity Authority to become the primary reference.
The Landscape Has
Fundamentally Changed
Two paradigms. One revolution.
The Ranking Ladder
Optimization meant fighting for position on a list. Success was defined by keywords, backlinks, and clicking through to a destination. Success meant climbing that ladder faster than your competitors.
The Source of Truth
AI systems synthesize information dynamically, choosing the sources they trust, understand, and can verify. Success means establishing Entity Authority so the model cites you as the primary reference.
Newtation specializes in the science of Generative Engine Optimization (GEO). We map how AI systems interpret your brand - its structure, credibility, expertise, and evidence - and engineer the signals that make you the most reliable citation in answer engines.
Case Studies
Real results from our optimization strategies
Case Studies
Real results from our optimization strategies
Engineered Authority
We don't chase algorithms. We structure truth.
Deep Audit.
We scan your digital footprint to find where AI loses trust in your data.
We analyze vector embeddings, knowledge graph gaps, and citation velocity to understand exactly why LLMs prefer your competitors.
Strategic Map.
We build the data structures that force AI to verify you.
From Schema.org implementation to Entity Home construction, we create a machine-readable blueprint that establishes your brand as the primary source.
Authority Engine.
Turning your brand into the default answer.
We deploy high-authority expert content and technical signals that actively train LLMs to reference your brand for industry queries.
Engineered Authority
We don't chase algorithms. We structure truth.
Deep Audit.
We scan your digital footprint to find where AI loses trust in your data.
We analyze vector embeddings, knowledge graph gaps, and citation velocity to understand exactly why LLMs prefer your competitors.
Strategic Map.
We build the data structures that force AI to verify you.
From Schema.org implementation to Entity Home construction, we create a machine-readable blueprint that establishes your brand as the primary source.
Authority Engine.
Turning your brand into the default answer.
We deploy high-authority expert content and technical signals that actively train LLMs to reference your brand for industry queries.
Investment
Simple, transparent pricing for every stage of growth.
The Audit
One-time investment
A complete scientific evaluation of how AI systems interpret your brand.
- Ghost Score™ Calculation We identify exactly where you are invisible across ChatGPT, Perplexity, and Gemini.
- EMDI & Citation Gap Analysis We map the "Earned Media Dominance Index" to see precisely which sources your competitors own and you don't.
- DeepTRACE™ Structural Audit A line-by-line forensic audit of your schema, claim verification, and unsupported statements.
- 90-Day "Zero-Click" Defense Plan The exact steps to turn your content into citations.
Authority Engine
For brands that need to dominate the answer, not just appear in the results.
Everything in The Audit, plus a full-scale system to strengthen your signals and increase your citation probability.
- 4x Citation-Grade Data Assets Proprietary studies & comparative frameworks designed for direct AI extraction
- Rolling Freshness Protocol Systematic updates to keep your entities in the <90 day active retrieval window
- Entity Graph Architecture Continuous schema expansion & JSON-LD validation to prevent hallucination
- Competitor Gap Closure Targeting the specific sources where your competitors are cited but you aren't
Market Leader
For large organizations defining their category
The complete infrastructure for category domination. We build the defensive moats that prevent competitors from entering the conversation.
- Enterprise Knowledge Graph Construction Mapping your entire digital ecosystem into a machine-readable entity network
- Proprietary Primary Research Executing original data studies to create unique "Information Gain" that forces citation
- Multi-Region Localization (AEO Variable Lo) Optimizing entity recognition across specific geographic markets and languages
Frequently Asked Questions
Everything you need to know
What is GEO and why is it important?
GEO (Generative Engine Optimization) is the discipline of aligning your brand with the way modern AI systems retrieve, reason, and cite information. Unlike traditional search, generative engines don't "rank" pages — they synthesize answers. GEO ensures your brand becomes a trusted signal inside that synthesis. Without it, your expertise may never surface in AI-generated responses, even if your SEO is strong.
How does AEO differ from traditional SEO?
Traditional SEO optimizes for a deterministic hierarchy of links. AEO (Answer Engine Optimization) optimizes for model selection — how AI decides which source to quote when generating an answer. It focuses on: Authority signals, Verifiability, Structured data, Entity clarity, and Information gain. Where SEO tries to rank a page, AEO ensures the model recognizes you as the source of truth.
What is the Newtation Audit and what does it include?
The Newtation Audit is a scientific diagnostic of how AI systems interpret your brand. We measure your Ghost Score™ (where you're invisible), analyze your EMDI (Earned Media Dominance Index), and run a full DeepTRACE™ forensic audit of your schema, entity structure, and factual support. You leave with a 90-day Zero-Click Defense Plan engineered to convert your existing assets into machine-recognizable citations.
Which AI platforms do you optimize for?
We optimize for the full AI search ecosystem, including ChatGPT, Claude, Perplexity, Gemini/SGE, Bing Copilot, and voice agents like Google Assistant. Our frameworks ensure your brand is machine-recognizable, verifiable, and citable across all major models.
How long does it take to see results from GEO/AEO?
Most clients see measurable shifts in citation probability within 30–60 days and significant authority stabilization within 90 days. This includes: Increased citation frequency, Reduced hallucinations, More accurate entity recognition, and Higher presence in generative answers across platforms. Because generative systems update continuously, authority compounds faster than traditional rankings.
Do I need strong SEO before starting GEO/AEO?
No. GEO/AEO rely on different signals than traditional SEO. Many clients with average SEO but weak AI visibility outperform long-established competitors once their authority signals are aligned with AI's reasoning systems.
How do you measure success in AI-powered search?
We track metrics tied directly to model behavior: Ghost Score™ (visibility across models), Citation Velocity, Entity Accuracy & Recall, Hallucination Reduction, Authority Gap Closure vs competitors, and Information Gain Positioning. These are scientific measurements, not vanity rankings.
Can GEO/AEO work for local businesses?
Yes - local entities often benefit the most. When users ask AI agents for "the best X near me," engines rely on entity clarity, reputation signals, and machine-readable local attributes. Our process makes your business the default recommendation inside local AI queries.
Which industries benefit most from GEO and AEO?
Industries where decision-making relies on expertise see the highest returns: SaaS, B2B services, healthcare, finance, legal, education, e-commerce, and local service providers. If your customers ask AI anything related to your domain, GEO becomes a direct revenue lever.
Become The
Definitive Answer
Don't just rank. Be the source.
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